Web Design Development Articles

Companies of all sizes are using social media marketing to put a face on their business. They are recognizing that company logos are passive symbols of who they are. People are the interactive force that engages customers for sustainable periods of time. You feel like you know them, and so you trust them and the company they represent. Orville Redenbacher passed away over a decade ago, yet his image is still used to sell product. You are the face of the company your customers connect with. They see everything - all your imperfections that make you human. And this is exactly why they trust you, like you, and want to work with you.

Are You a Good Wizard?

Putting your face in front of your company can be intimidating. People will wonder if you are a good wizard or a bad wizard. In the classic film The Wizard of Oz, the wizard proves to be a good guy who is both interesting and willing to help. Dorothy came to that conclusion when she pulled back the curtain, which is exactly what you have to do. Use your blog and social media presence to show us what makes you interesting. If you are interesting and you are a leader in your company, then by definition your company is interesting. This attracts customers to you and keeps them engaged. There are countless ways to connect; all you have to do is be interesting and interested in other people. Pull back the curtain so we can learn what makes you a good wizard.

The Visibility Trap

The big mistake I see with social media today is the quest for visibility. Don’t fall into the visibility trap. It’s easy to be visible. The challenge is making that visibility pay off for you. This is why you need to have a solid social media strategy that is consistent with your business objectives. Are you trying to attract thousands of fans? If so, then Twitter®, the popular micro-blog is probably an excellent choice for you. If your market is upscale or exclusive in some way, then blogging or Facebook® may be more appropriate networks. However you decide to build your community, the key is to be clear about your message and communicate it with purpose.

This is a Team Sport

I’m working with several companies that initially said they were interested in social media but just didn’t have the time to commit to it. No problem - just build a team that can share the respective duties of idea generation, story-telling, and use of technology. Take your time and map out the implementation of your strategy. My recommendation is to create a system that you can consistently stick to. I create one solid blog post every week, while also taking a little extra time to add a short video. This multi-media format allows for reading, viewing, or just listening for those incurable multi-taskers. I understand this multi-media format is more likely to hold the attention of a larger audience because I’m serving up my message in ways that work best for everyone. If you are interested in learning video-blogging, just go to my YouTube® account or my blog and you’ll find some good tutorials. Feel free to make comments about what connects with you. This is another social media marketing tool you should consider. You see, blogging is a team sport. When you comment on social media sites and blogs with a message that is consistent with yours, you are tapping into new networks to build your community.

Don’t advertise on social media sites. Lets be honest, advertising is about persuasion while social media is about empowerment - service as opposed to solicitation. The difference boils down to consumer confidence - advertising and marketing messages are inherently persuasive and rightly perceived as biased whereas word of mouth messages naturally build (or diminish) confidence without perceived bias. Granted, the value of good advertising in social media or any other environment is in its ability to spark inspiration and need, emotion and thought; from those things that make up everyday life.

So why does traditional online advertising not work in social media? First, most consumers’ decisions on social media sites take place through the referral of friends. Case in point, 78% of respondents to the 2007 Nielsen Global Survey on Word of Mouth indicate consumer recommendations are the most credible form of advertising. Second, the push marketing approach does not apply to niche, fast-moving audiences found in social media sites. Three, the mindset of social media users is driven by self promotion and community (social engagement) - in order to connect there has to be an exchange that is of value to the user. If you chose to advertise on social media sites be conscious of the need to give that audience something of value as opposed to a advertising message.

Twiter, Facebook, Flyertalk and thousands of community boards, blogs and social media platforms empower consumers to communicate, network, contribute and make decisions about their everyday life. The gold dust of social media is consumer generated content and the sentiment it reflects about brands - dynamic word of mouth and conversation. The question is how to identify, harness, measure and act upon the conversational gold dust. In simple terms the challenge is to define and tie key performance indicators to the content and sentiment being measured.

The first thing to understand is that social media and consumer generated content serves as a repository and public record of conversations and consumer sentiment about a brand. A number of companies (Nielsen Buzzmetrics, Brand Watch, Market Sentinel) have popped up offering technology to capture those conversations for analysis but much of the application of that technology is still quite tactical or focused on brand reputation management. In fact, the consumer generated insight research opportunity is to use that insight on a regular basis and with quality marketing-based analysis to derive valuable insights that can improve marketing communications.

In our experience, the single most important measurement metric for social media is a variation of Net Promoter Score ®. Creator, Fred Reichheld of Bain & Co., measured the number of consumer “Promoters” (those who would recommend a product or services) and “Detractors” (those who actively discourage the use of a product or service) of hundreds of companies across many categories finding that on average the NPS leader grows at 2.5x. While the Net Promoter Score ® metric can provide a foundation metric, it is important to define additional metrics aimed at benchmarking the contribution of social media against other channels of consumer interaction.

Our work with Avis and OpenSkies on the social media space has allowed us to define a measurement approach to consumer generated content; based on five measurement modules.

1. Involvement
This set of metrics is aimed at understanding the propensity of involvement for either your own social media environment (community board, blog) or third party social media sites that drive users to your site. Assigning a unique referring ID to your social media property or third party social sites within your site analytics tool (Web Trends and Google Analytics) should facilitate this data.
- Site visits
- Time spent
- Pages viewed
- New vs. returning users
- Navigational path

2. Engagement
These metrics are aimed at understanding the specific actions and behaviors of users. Every engagement such as a comment should be equated to a call centre engagement or store visit. This approach allows for social media engagement to be viewed as part of the overall customer journey, providing a degree of benchmarking.
- Commentary volume
- Frequency of comments
- Sources of commentary
- Commentary creator segments
- Topics/Subjects

3. Sentiment
This set of metrics is aimed at identifying changes in positive and negative feedback across time and against competitors. This information can be used by Customer Service teams to proactively address specific issues being openly discussed by consumers. - Net Promoter Index variation

4. Propagation
This set of metrics is aimed at indentifying the distribution of social media content and its impact on how other consumers find and participate on the discussions about your brand. A key metric is search engine indexing which is related to the incremental impact of natural search traffic and visibility derived from social media.
- Citations
- Trackbacks
- Search Engine indexing

5. Transaction
While not applicable to all brands, transactions from social media can be measured by leveraging third party ad-serving and site analytics data. Establishing a control test against your average transactional site data can be an effective way of identifying variations on behavior and value.
- Registrations
- Shopping cart instances
- Conversion rate
- Revenue per transaction
- Revenue by user

If you haven’t started using twitter but have wondered what use it could be; consider that twitter offers one of the simplest social networks formats with the least amount of time required to get started and maintain. Like any social media it takes a bit of time to learn how to use and interact with others, build your own branded twitter page, and build a Following, but compared to Facebook and MySpace the set-up takes only a fraction of the time and its ongoing use is low maintenance.

The good news is there are spectacular quality articles that give great tutorials and helpful pointers. Either start Googling away searching on your twitter topics or seek out the top twitter users and tune in to how they are making the most their communications.

Following are 10 reasons why twitter might be the easiest social media for your organization to break into for creating brand interactivity and real time relationships with your customers.

1. Twitter Is Free - Like all highly used social networks, the good news today is there no charge to get started and continue building an unlimited “Following” (database) of contacts that want your news.

2. Getting Started Take Only Minutes - Unlike LinkedIn, MySpace, and Facebook which can be great for growing your contacts and public relations, Twitter is simple and reasonably straightforward.

3. It Takes Seconds To Get Your Point Across - There’s no need for lengthy projects or hours of strategic thinking when all you have is 140 characters (one and a half sentences) to make your point.

4. Building A Database Can Be Easy - If you already have a database of contacts and prospects you can search for them on twitter or send messages via other advertising, like your monthly newsletter.

5. Masses of Customers Can Get Updates - If your audience is highly tuned into what your company does, twitter allows you to get the word and links out to your information in seconds.

6. It’s Not A Time Consuming Monster - You’ll need to decide how frequently you want to twitter (comment). You may only use it a few times a week in which case it will only take minutes out of your schedule.

7. No Technical Experience Is Required - If your firm does not have a ‘whiz’ with software, there’s no coding or technical experience required. It’s a simple as writing and line and submitting.

8. Google Loves Tweets - As your following grows; you’ll find that a variety of software applications will capture your content on their platform. Google catches their updates and keeps it for searches.

9. Easily Share Updates And Links - If you’re in a business where your customers are in front of their computer, you can note when new products arrived, regular policy/news updates, etc.

10. Create Real Time Relationships - By sending out regular updates, your followers can feel like they’re interacting with you. Most companies buy on trust and value as much as they buy because they need the products/service. Twitter can be monumental for building trust.

Do you ever wonder how popular, I mean how really popular a website is?

Perhaps you’re wondering if you should get some ads and/or place ads on your web page, or maybe you’re wondering about your search stats, or maybe you just want to see how much someone else values your website.

Here is a list of tools or sites, that help you determine the value of your website as well as its popularity.

I would take any estimate with a grain of salt, since these are just estimates. I can tell you on a first-hand basis, that I wish I had the kind of revenue these sites say that I am supposed to have from the ads on my site. Having said that, I think I need to look at the placement of my ads and optimize them for better click throughs.

1. Yahoo site explorer. This is the granddaddy, so to speak, of these types of sites. It breaks down the site and shows you how many incoming links a site has, as well as the source of the incoming links. This can be useful if you’re trying to figure out how many more links you need than someone else in order to beat them out for a particular keyword phrase. Yes that’s simplistic, but it’s true.

2. Socialmeter. I’m not really sure what makes this site useful, other than it adds all of the links that a particular site has across all of the social bookmarking sites. Doesn’t really evaluate anything, it just aggregates the totals and that’s it.

3. Tweetvolume this website shows you the volume of tweets or twitter messages that have gone out for a particular word. There is no guidance as far as what kind of time frame this tool looks at, but it is interesting to see how many times a particular word has been said or tweeted about.

4. Cubestat. This website, gives you the stats for the URL that you enter in the search field. It reads back daily page views, incoming links, estimated ad revenue, among other things.

5. Feed compare. This site allows you to indulge in some mine is bigger than yours comparisons of feedburner subscriptions. Basically it looks at how many people are subscribed to a website’s feed and compares that total to how many people are subscribed on another feed.

6. Website outlook. Just like cubestat, this site gives you valuation numbers for your website.

Take whatever value number comes out of these websites with a grain of salt.

There are many, many questions that I still have about the reliability of these numbers. Among my questions are what’s the source of the data and the timeframe that’s used to determine the value.

I feel like I should say that you should not be discouraged by whatever numbers come out of these sites. I should also say, don’t get too excited with whatever numbers come out of the sites either.

Here’s a little tip. If you’re the daughter of a presidential candidate and you decide to support the opponent, don’t make it public through social networking.

Back when the election was in its infant stages, Rudy Giuliani’s daughter, Caroline, decided it was time to update her Facebook profile. She set her political views as “liberal” and joined the group “One Million Strong for Barack” a fan page for Barack Obama supporters.

The media was all over the social networking profile like flies to a picnic.

We could go through all the do’s and don’ts of social networking but the overall message in all of this: social networking websites are an effective way to get your message across and meet other people with similar interests.

According to comScore, a marketing research company serving many of the Internet’s largest businesses, Facebook is the leading social networking site based on monthly unique visitors, having overtaken main competitor MySpace in April 2008. ComScore reports that Facebook attracted 132.1 million unique visitors in June 2008, compared to MySpace, which attracted 117.6 million.

And to clear up the myth that Facebook is just for “young people,” the website boasts membership that includes the likes Fortune 500 businessmen, celebrities, political leaders, musicians and everybody in between.

While on Facebook, you can join fan pages for your favorite television show, celebrity, musician, local celebrity. There are groups for people interested in everything from fly fishing to reading the Harry Potter series. And on the more professional side of things … there are countless opportunities for networking.

There are other “business social networking sites” the most common of which is Linkedin, which is good but strictly business. The site lacks the ability to show your true colors. While this may be good when looking for a new career, ultimately your true colors will eventually shine through anyway, so if you lead a relatively normal life, networking and expressing your individuality on Facebook shouldn’t pose too much of a business risk.

To navigate your way through this economic storm will require creativity, determination, innovation, strong communication skills and the ability to do some very clever networking. Using social networking tools is the perfect launch pad from which to present yourself to the professional world. As a matter of fact, the HR recruiter who initially brought me to Denver first met me … on Facebook.

So are you ready to catch the Facebook frenzy? Be sure to add me as a friend!

Most people using Twitter are connecting to new members so they can say what’s on their mind, what their doing, and sometimes throwing in their sales pitch to attract new customers.

If you’re new to Twitter, setting up a new account takes just seconds.

Okay, Now what do i do with it?

This is the easy part…just talk about what your doing, or talk about events that happened during your day.

It doesn’t get any easier than that, does it?

Once in a while you put up a post about a product or information pertaining to your website.

This will help you get the exposure to your business…not to mention all for free, and from time to time, you’ll get a new customer, or someone will subscribe to one of your newsletters, or put a link to their site from yours.

The best part about this is that it required very little work on your behalf, and many of the masters of Twitter know what I’m talking about when it comes to this.

Just remember that if you do get a purchase from someone through Twitter, and the purchaser starts complaining about the product on Twitter, it could drag your website sales and creditability down the drain.

If you can, I would recommend that you try to settle the dispute directly with the purchaser offering them a refund for the product, or give them free incentives.

I would also recommend that you settle the dispute quickly, because Twitter posts spread like wildfire, and there’s nothing like having bad news going around about your website’s products.

Even if Twittering just gets you a few customers, then it’s a few more customers than you had before, so keep on Twittering, and who knows, you might get even more customers!

Happy Twittering!

“Social Media Optimization” or “SMO” was first coined by Rohit Bhargava to describe the method through which sites generate traffic and publicity through social media Web sites. Bhargava deduced that there were 6 rules for conducting SMO:

1.) Increase your linkability
2.) Make tagging and bookmarking easy
3.) Reward inbound links
4.) Help your content travel
5.) Encourage the mashup
6.) Get communities connected

The idea behind SMO is to get as many sites to link back as possible to your site using the readily available tools of the large social media Web sites such as digg, stumbleupon, and facebook as well as blogs, forums, RSS syndication sites, press release aggregators, and article hosting sites. SMO goes a step further than the standard SEO best practices because it also incorporates video and images as optimal content. SMO greatly benefits SEO though through the generation of organic backlinks and SMO benefits from the core concepts of SEO forming a symbiotic relationship.

The end goal of Social Media Optimization is to drive traffic to a site and generate backlinks. Backlinks are links from another Web site to your Web site. They help to increase your authority in the search engines and improve rankings. Organic links, such as those from social media sites, also generate traffic. Organic links are links that develop without payment to the third party Web site. These are ideal links and provide the most value to a site. They provide both authority with the search engines as well as good amounts of traffic. This essentially places SMO on the crossroads between SEO, online reputation management (ORM), and general Web marketing.

SMO as an Integral Part of SEO

The core practices of SEO are sound, but restricting. With any SEO campaign, there is always the subject of inbound linking to consider. There are many ways to go about it, but the very best links are generated organically. These links are much harder to get which is why they are more highly valued. They also make a statement about the quality of your content. Only great content has a lot of organic backlinks. The search engines know this and rank pages accordingly. Because of this, organic linking must be a part of an SEO campaign for it to be truly optimal. For many sites, organic linking and paid linking can be made to work together to maximize the number of backlinks.

If we take a typical SEO campaign that addresses text content, META tags, architecture/URLs, and inbound links, then inbound linking comprises approximately 60% of your rank. This means that it is the single most important aspect determining where you rank in the engines. Of course content is important, but the major engines consider links to be the most accurate description of a site’s authority. The keywords you actually rank for are determined by the text content on the site and the text in the inbound links, but the power and authority of a site is derived from the quantity and quality of inbound links.

This has a very powerful effect on the effectiveness of an SEO campaign. You can write the best text content on the Web on the most search engine friendly site around, but without links you will find it hard to rank for even non-competitive terms. SMO dictates that we not get tunnel vision on the search engines and consider the millions of other sites that might also like our content and direct their users to it. In this way, we are really optimizing a site for not only search engines, but Webmasters in general as well. SEO provides what the search engines want and SMO provides what other sites want. Together, they provide the most effective campaign possible.

Link Baiting Your Way to Big Traffic

Writing good articles that people want to link to is called ‘link baiting’. Link baiting is inherently viral because it relies on many different sources to pick up on it and spread it. There are a number of ways to get people to link to your articles simply by writing them a certain way. Articles should always be informative, but it takes a little more to make them interesting enough to be link bait.

The goal of a link bait article is to hook the reader enough that they want to link to the material. There are a number of different hooks that can be used in your articles.

Informational Hooks - The goal here is to provide very rare or useful tips and news that benefit the reader. Oftentimes, these come in the form of detailed guides or breaking news articles. This is the most widespread type of hook.

Humor Hooks - Create something funny that catches on across the Web. This is the hardest hook to develop because people like such a wide variety of things and it can be hard to develop something with wide appeal that will generate a lot of links. Lately, humor hooks are generally funny videos.

Negative Hooks - These are articles that are controversial or attack something popular. Negative hooks are not recommended for most business sites because they can also generate negative buzz for the company. They do however generate a lot of traffic and links.

Widget Hooks - Create a tool that is widely needed on your site or create a tool that can be embedded on other people’s Web sites and includes a link back. A great example of this is Adobe’s Acrobat Reader software. It is linked to from thousands upon thousands of Web sites so that users can view PDFs.

Keep in mind that long term link baiting is dependent on quality content. If you are writing content that is not of the highest quality, it will be hard to maintain any kind of long term link bait traffic. It’s also important to keep in mind that viral sources are generally volatile; meaning they are temporary. Humor and negative hooks especially are volatile as trends and fads change rapidly on the Web. So, it is always advisable to work on your link baiting and not rest on your laurels once you have a single popular piece of content.

Opening Up Your Content to the World

The goal of SEO and SMO are essentially the same: to bring content to the masses. They just take different, overlapping, approaches to it. To bring attention to our content, we must first generate it. Text content must be interesting and appeal to your audience. If it does not, you cannot expect people to link back to it and it’ll be hard to rank the page. In this case, it can be tempting to go with a 100% paid linking campaign to make up for the fact that no one will link to your boring content, but it’s more effective to simply write the content right from the beginning. We should be improving the quality of the Web. Keep this in mind at all times when writing your content.

Once we have some good content on the site, we want to make sure everyone has a chance to read it and direct their friends to it. One way is to do it through organic search. This is why SEO works so well with SMO. It ensures we have all our bases covered. SMO directly targets social media sites, but it also refers to the method of making the content easy to share. This can be done through some of the following:

• Company profiles on social media sites such as Facebook and MySpace
• RSS feeds of your blog entries
• Optimized press releases
• Adding social media submission buttons to your articles
• Providing incentives for Webmasters to link back to your articles
• Online photo galleries through Flickr showing your offices
• YouTube channel for videos
• Submit your RSS feeds and articles to aggregate sites
• Add an ‘email this article to a friend’ button
• Set up a mini PR campaign around a new link bait article

These are all very simple ways to increase your visibility and expose your content to the world, but they are often overlooked. Individually, they are not the biggest traffic generators, but together they can form a powerful source of inbound links and traffic. The more eyes you can get your content in front of, the larger number of backlinks you’ll receive generating both authority and traffic.

Social Media Monitoring is for brand strategizers, brand gurus and brand managers, who believe in taking an organized approach towards brand building. However, social media monitoring is not just limited to businesses, bloggers find them useful too. In fact, social media monitoring in the 21st century is essential to almost anyone - a business owner, a student, a customer, a housewife, a sportsman, a journalist, an intellectual, a fool - anyone. Here are some insights about the same:

Social Media Monitoring for Businesses: Obviously as a Business Owner or a responsible Brand Manager for a business (irrespective of big or small), you definitely would love to hear what people are talking about your company, your business, your brand. For the same reason, community portals like Trip Advisor and MouthShut.com got popular in the first place. Now unlike earlier days (around a few years back) when there were only a couple of such portals where people got together and shouted, today, there are thousands of places where people are voicing their opinions. And sometimes you may not even have the slightest idea of a growing protestation in a community or group for your products / services. For instance, say some of your customers are located in Saimata (a city in Japan) where your product is being talked about on a local blog / regional community forum. Obviously you are not expecting a dream about it. You need to find it for yourself.

Secondly, Social Media Monitoring is not just for Online Business, it is as important for an Offline Business too, only because your customers have gone online. They find internet the easiest way to review your product and a place where their voice is heard by many. So an offline business would not want to be completely unaware of what is cooking against them or for them online.

Essentially, Social Media Monitoring is now an integral part if businesses really want to safeguard their integrity.

Education: Monitoring education societies, organizations, education committees is a great way for students, researches alike. You are better equipped by what courses are on offer, what courses are in demand, what are the courses educational institutions or ministry are more inclined to develop. Further monitoring communities where people discuss or speak about details on a subject is another great way to benefit through Social Media Monitoring.

News: If you want to keep yourself updated with the latest happenings in any particular area, business, government issues or whatever, monitoring social media can only make work easier for you. Twitter is known to be the fastest news release source. Bloggers collect a lot of topics to write upon through this medium. Monitoring Social Media where news spread quicker than any other medium today would be the best source if you wish to be among the first few to popularize it.

Professional Development: As with education, social media can help you in an all round development of your professional personality. Monitoring social media groups where peers of your profession gather and speak and discuss things can help you in expanding your professional learning as well as networking circles.

Latest Buzz: Social Media Monitoring helps in keeping yourself informed upto the last minute. What is the latest buzz around your town? Which celebrity is making a presence tonight & where? Who is offering freebies and when? If you happen to love freaking out, you can be assured of being the first ones to get updated of the buzz.

Product Development: Businesses can strategize according to the buzz, trends being followed & things people look forward to. Social Media Monitoring can only help them combine their product / service with the ongoing buzz / trends to achieve a desired product.

Engagement: This is the most important and widely accepted aspect of Social Media Monitoring. Engaging yourself with what your customers say about you or your friends talk about you or your professional peers re-iterate, can help you gain access to a lot of freely available useful information as also having a personal chat with your customers. It is like understanding the needs and behavior more effectively.

Considering the scope of Social Media and the information that it has in store and which is freely available, monitoring it can only help you expedite your efforts to your goals. But what is actually needed is to Strategize and exploit this resource in the most efficient manner. This is what I shall take up in my next article.

Why are people flocking to Twitter? What is the reason that over 3,000,000 people so far are heading to this site? Why are technologically advanced companies using it?

Let’s answer this question in two parts. First we will describe what Twitter is and then we will talk about how people are using this new tool. Let me explain this as a list, to make it easier to follow. Hopefully these answers will explain why people are flocking to Twitter.

These updates, or tweets as they are called on Twitter, allow the user to share messages, status updates, what they are doing to anyone who has decided to follow each tweet and really connect with their followers. Members can get these updates via the twitter website, an RSS feed, text message, email, a number of applications including other blogging, social media web sites and so on.

Why Do People Use Twitter? (or as my spouse would ask, “Why in the world do people care what you’re doing?”)

Networking: It’s a great way to meet people. If you’re in a niche business you can easily find people who have the same interests.

Marketing: You need to market yourself, just like big companies such as Dell and Comcast market themselves. Whether for a big company or just for you, a strong brand is very important. You need to let the world see who you are and what you have to offer. Try marketing yourself via a social networking site like Twitter. It worked for me.

Stream of Details: I get urgent news and details on Twitter long before many news stations. A fantastic example was when the Bay area had their recent earthquake. In about 10 minutes Twitter had the details before CNN put it on their breaking news.

It’s great! People from all over the planet use Twitter. You can always find someone who shares your interests and wants to chat.

Twitter is simple and easy to use. Try it out if you haven’t already done so. You can also integrate twitter into your other social networking accounts via “cross posting”.

The first question you need to ask yourself and honestly answer is “What is your true level of compassion? And how much of it are you willing to surrender fulfilling the needs a given community?” What exactly does compassion have to do with social media marketing? Compassion is having a Deep awareness of the suffering of another being coupled with the wish to relieve their suffering and fulfill their need. In Social Media Marketing you need to identify with your follower, customer, client etc., have a keen awareness of the situation that is causing them to be harassed or to feel helpless. Once you have clearly identified their need, you then must to do something about it. You need to get in touch with their pain, compassionately and not superficially. Then you need to actively take part in solving their problem. This is not rocket science, its common sense.

However trying to understand the many marketing options available in social media Internet marketing and mlm Internet marketing strategies relies on far more than common sense. This task is beyond mind boggling and ranks up there with the requirements of becoming a brain surgeon.

Unfortunately today there is so much pain and suffering, every where in the global village that we have become numb to it. On one segment of the news you view a teen aged gunman killing 15 classmates in yet another school and the next clip is how your local NBA,NFL etc team’s game went, all while eating dinner. NEXT…….. What have we become? Numb? Cold? Complacent? Disconnected? You fill in your interpretation.

Too many of us are too busy or burnt out buy our own tragedies too much to really be compassionate about fulfilling the next guy’s needs. Many of us are grasping for our own breath of fresh air… and with so much pollution in every sense, we have become caulis, apathetic and filled with hopeless despair.

If you hope to survive in the arena of social media marketing you need to live in harmony with the needs of the certain community you wish to serve. You have to view others through the unconditional eyes of love and we all need to become better listeners (tough one for me) to know what those needs are. If you don’t listen with razor sharp hearing you will not know how to deal with relieving others pain. In social media marketing with the MLM or network marketing industry, SEO20, we are positioned to provide purpose, promise and possibilities, not gloom and doom. If you can provide this through true compassion you can move others toward action. This is a humbling experience that will pay huge dividends providing your passion is genuine.

People are wandering aimlessly with no design or purpose but may not like to admit it. There is no need to be scattered or feel harassed by the events of the day, the harvest is plenty and the workers are few. Are you wired to be a worker? Can you deliver? Can you really be a leader? I ask myself these questions everyday.

As Ferny and Ray say in SEO Networker’s Master Mind, there is very little competition. I am beginning to believe them. After devoting months to Research, I now have a clue as to why there would be little competition. If you want to make it to the top in SEO20, you have to give it all your heart. For how long do you pour yourself into it before you experience the fruits of your labor? I’ll keep you posted.