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Twitter has truly revolutionized the way we communicate with each other. The micro blogging platform has been around for a while but until recently it was dismissed as a distraction and “useless” tool. Those who jumped on Twitter in its early days set themselves apart from the rest of us. But you don’t have to be an early-adopter to get the best out of Twitter. Whether you are an individual or a business, micro-blogging has something for everyone.

Twitter is a community of friend and followers. You have folks who follow you to find out about your thoughts and content. Then you’ve got a group that you can call your Tweet friends. These folks follow you and you follow them back, and you both get value out of the relationship. In order to get more traffic on this platform, you’ve got to build trust and gain not only followers but friends as well.

Here is how you can build up your presence on Twitter:

1. Network: it may sound easy to just talk about what you eat on this platform. But it’s more than that. Social networking sites are designed for you to network with others and build relationships, and you can do just that by tweeting with others. Make sure you get involved. Learn about the events that are going on in the community (e.g. follow friday). And don’t hesitate to reach out and follow others.

2. Build your profile: if you want others to follow you, you’ve got to set up a proper profile with all your contact information. Don’t forget to talk about what you can offer to the community in your bio. Use an appropriate background and include your websites and possibly a picture of yourself there.

3. Provide Value: one way to get people to follow you is by giving them valuable information. Make sure you keep your focus and don’t jump all over the place.

4. Follow others: don’t avoid following others. If you see someone who’s providing you with valuable information, follow them. The more people you know, the more you get out of tweeting.

5. Behave: Twitter is not a chat room, and everything you say stays on the web. Don’t say things you would not say in a professional setting.

6. Partner up: you’d be surprised how many businesses have found partners on Twitter. Get listed on twibs.com and reach out to other businesses.

There are plenty of other things you can do to drive traffic to your website from the social media. But you’ve got to be involved to get any value.