The hardest thing that just about every internet business owner deals with is driving traffic to their website. Let’s get right into it.
Drive traffic using social media:
With a little hard work and time, it is possible to drive tons of traffic to your website using social media websites like Facebook, Twitter, MySpace, etc! Even though they tend to have a lot of rules that they enforce, they are extremely popular social networking sites and well worth putting in the time to market your site to its members. Remember to play by their rules though.
1. You need to go to their site and join up to become a member. They are free to join. Remember to read thoroughly their rules, paying attention to their position on SPAM, marketing etc, as you do not want to get off on the wrong foot with them. Browse the site and familiarise yourself with it and start to get to know the members. Search for members that you share a common interest with and begin to build a network of friends who will learn to trust you and want to know more about you. As you get to know these members you will find yourself discussing topics that may be related to what you do and they will more than likely ask you questions, so through this subtle way you will be able to build some contacts for your business. This is the social part and then there is the marketing side of it. For instance, Facebook now has paid advertising. You can submit your site, so long as it is within their criteria and you can nominate a daily spend for clicks of your ad, displaying to the members.
2. Look at what other members are doing to improve their position for paid advertising. Ask other members what they know that you can do that is within the rules, to promote to your market.
3. Join some groups. You will have noticed when you familiarised yourself with the site that there are lots of groups that you can join. Join up to some of these groups and participate in the variety of marketing and business group discussions. It will help you to forge trusting relationships with fellow like minded members. Share your knowledge and offer to help members whenever you can. This will help in the popularity ranks!
Backlinks:
Backlinks are one of the best ways to drive traffic to your website and get index fast by search engines, especially by Yahoo or Google. So here are some of the few tips that you can use to have some backlinks to your site and drive traffic to it.
1. Web Directories: One of the easiest way to have a backlinks to your site are by using web directories. Paid directories will provide you with good backlinks for your site for just few dollars. Or you can enlist your site to a free web directory services with no cost at all, like DMOZ.org, or freedirectorysubmission.com. Google “Web Directories” and you will find quite a large list of potential places to use.
2. Link Exchange: exchanging links to other websites or blog is another way, and perhaps one of the best way to acquire backlinks, you can do this by mailing the webmaster, and try to exchange links with each other, remember to make sure the blog or sites content is also related to your site.
3. Forums: forums can provides a great amount of traffic to your site, by signing up and adding your site as a signature. With thousands of users signing and participating in forums in a wide variety of niches, there is a big chance that your site will be spotted and surf. Or you can add your link to your post, just make it sure that the link that you’re adding to your comment is related to the discussed topic. Note: Be extremely cautious in putting or adding it in your comment because some forum sites are very strict in adding links to the posted topic, your site may be considered as a spam, and banned from their forums, or other users might mistaken it as a blog spam.
4. RSS feeds: Try to submit your RSS feed to search engines like Google and Yahoo, or you can try to add an RSS subscription link or textbox to your site, for your visitors to subscribe and have an update to your newly posted articles, feed site directories like Feedburner and Feedblitz, provides you a tool and options for you to manage your feeds.
5. Article Submission: Personally, I think this is the best way to earn a lots of backlinks and drive traffic to your site, not just backlinks but quality backlinks… Submitting a good quality article will boost a major amount of traffic to your site. One of the best sites to submit your article is EzineArticles, proven to be an effective way of driving traffic to your site, bloggers and webmasters always recommend this site for article submission. Other sites are goarticles.com and or squidoo.com. (Kind of like what I have done with this post here)
Search Engine Optimization:
Update your web site with good, new content. Search engine web “crawlers” constantly check for new content on your web site. This affects how your site ranks in natural search results. That’s why I often recommend a blog strategy for most sites - each blog post has it’s own URL and is an easy way to add new fresh content to your site. If you update it you can train search engines to index your site several times a day. Tell bots how to index your site and to alert you to issues that can affect your rankings. Tools you can use include a robots.txt file (see Robots.txt.org), a Google webmasters account (Google.com/webmasters). Submit and verify your site and then upload a sitemap. Repeat if your web site is redesigned or as it changes.You can also submit the same sitemap at Yahoo! SiteExplorer SiteExplorer.search.yahoo.com and MSN http://webmaster.live.com.
Offline marketing:
Taking your online knowledge and using it to make money and drive traffic from offline businesses and traffic is an absolutely wonderful thing to do. So if you have online expertise then you should take it offline and make loads of cash.
Though most Internet Marketers have been aware of how the Internet works and all the ins and outs of marketing online, most offline businesses don’t have a clue. This is especially true of local businesses. To many of them the entire Internet is a mystery. And to almost all of them, marketing on the Internet is a concept well beyond them.However, small businesses can really benefit from an online presence. And you, the online expert can help them get more customers and make more money.
There are two main ways that you can use your online expertise. You can offer to build a Website for local businesses and/or you can offer to help being more traffic to their Website. If the business already has a site then you won’t offer to create one for them. You would simply want to offer to bring more traffic to their site by optimizing their content and by using some basic SEO tactics and finally joining your website or hanging up a sign in their business with your website. If the business doesn’t have their own site then you can offer to put one up for them. By actually signing up for our affiliate program and letting us do the work for you would be the easiest way!
You can either visit local related businesses in your area or you can simply write a form letter and blast out the letters to all the local (or non local) businesses in your area. You would simply have to do a little research to see which businesses already had a Website and which businesses didn’t. Then you would have one form letter for the businesses with a Website and for those without. You can even include in the letter that you will be calling to follow-up the letter in a few days.
All you have to do is write a couple different letters with solid copy and then follow up with a friendly phone call. Before you know it, you’ll have a booming offline business.
Guerrilla marketing: Guerrilla marketing is pretty awesome. Getting people to talk about your website is a big deal.
stickers - makestickers.com
direct mail - sendoutcards.com
billboards - look for available billboards and call the number listed on them…
infomercials - turn on the TV late at night and watch a couple infomercials… Learn by example.
Press Release
Just Google “issue a press release”
I hope you use some of these techniques and tactics to drive some traffic to your website.
Marc Horne runs many successful social networking websites, most notable SchoolBridge.com. He is an expert in product launches, driving traffic, and creating complex web solutions for businesses and marketers. http://snempire.com is one of his websites where he will build a social networking website for you.