Ah, the homepage. Increasingly the first impression of your business, this piece of prime real estate can make or break your cred. So what can you do to keep your visitors reading? Check out these 10 do’s and don’ts to give your homepage the edge.
DO make it blatantly obvious what your website is about
Whilst this in itself sounds blatantly obvious, this is the one thing you need your website to achieve. Together, taglines, menus, headings and a concise blurb can immediately identify who you are and what you do.
DO set the theme and tone for the rest of your website.
Although your homepage does not strictly have to be identical to the rest of your website, it strictly has to set the theme and tone. Consistency between pages means your visitors won’t have to re-learn the way your website works each time they browse to a new page.
The layout grid, menu names, colours, fonts and writing style should not be up for negotiation. This is particularly important for those visitors who don’t land on your homepage upon entry.
DO tie your layout with your call to action.
Think of how you’d like your sections to flow together, then logically organise them on the page to lead to your call to action. Whether you’d like your visitors to sign up to your newsletter or read your blog through to buying a house online, this applies to all websites, regardless of your size.
DO make the text easy to scan.
Stick with short blocks of two to three sentences. Bolden your carefully considered keywords, but don’t be too bold-happy; you’ll annoy rather than assist.
DO make it a cinch to contact you.
Having a contact page with your contact details may not be enough. If your call to action requires your visitor to pick up the phone and make a booking, then make sure the call to action and the phone number is on your homepage.
Go one step further and have this available on every page. Many print a particular page from a website for future reference or to show another. Make it easy for them to contact you without having to revisit your website.
DON’T make me think.
This is what your homepage (actually, your entire website) should do. Steve Krug’s Don’t Make Me Think! chats about how we really use the web and techniques to make our websites a breeze to use. I love this book because it’s to the point, purposely short and a great laugh to boot. You should see my copy.
DON’T try to promote everything.
You’ll only clutter the homepage, bugger the layout and make your visitors think. Constantly remind yourself about the role of your homepage and stick to it.
DON’T have a Flash spectacular as your homepage.
Not only are you making life difficult for search engines to crawl and index the key page of your website, you are driving your visitors to click on one very popular button: skip. Don’t let your visitors start their website experience on the wrong click.
DON’T scare the wits out of your visitors with music.
They won’t be impressed - or likely to visit again. Enough said.
DON’T use images that take an age to load.
Images too big in data size will keep your visitors waiting… and waiting. Use images which are small in size and load quickly yet are sharp and clean to view. Unprofessional images portray unprofessional business.
Amanda Jephtha is the owner of Untangle the Web, a website design and web copywriting business - just for small businesses.
If you don’t have time to look for a web designer, web copywriter, photographer and Search Engine Optimisation specialist - to simply get your website off the ground, check out http://www.untangletheweb.com.au and The Web Untangler Blog: http://blog.untangletheweb.com.au who will create your entire website from start to finish.