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If you’re just starting out with Facebook marketing, you are probably thinking: “Do I need a Personal Profile if I am on Facebook to promote my business?” The short answer is an unequivocal “YES!” In fact, the personal profile is one of the most important components of Facebook Marketing. Everything ultimately comes back to that one spot, in one form or another. Here are some tips to get you started with your Personal Profile.

The Personal Profile has a “Wall and Tab” design making it easy to navigate between components. The goal of your Personal Profile is be engaging and energetic about your business or product without promotional overkill. Think of your Personal Profile as your business “warm call” to attract Friends who can become Fans. Your Public Profile (Pages) gives you the opportunity to convert Fans to customers through more direct promotion.

1. Register your account. Go to Facebook and fill-in the requested information and click the Sign-up button. After the security question, a confirmation email will be sent to you.

2. Confirmation email. Facebook will send a confirmation request to the email account that you supplied. Only one Personal Profile will be allowed for your email account. Click the provided link, and you will be sent to your new Personal Profile.

3. Edit your profile.

a. Basic. Update personal details about yourself including your sex, sexual orientation, relationship status, and the reason that you are on Facebook. Be honest here; you’re here to network. That’s what Facebook marketing is all about. Next, select your birthday, your hometown, region, state, and religious views. Any of your selections can be changed later.

b. Contact. This is your first opportunity to “soft sell” by displaying your URL for your company, blog, or Twitter address. Any other relevant contact information such as outside email address or telephone numbers should be displayed here.

c. Personal. Facebook users desire to know about you. What makes you different and stand out in complex world. Use lists, but keep them short enough to maintain interest.

• Where were you born?
• Where did you go to high school?
• Did you go to college? Where?
• Are you married or single?
• Do you have children? How many? What are their ages and gender?
• What cars do you love?
• What is your favorite movie?
• Who is your favorite actor/actress?
• What life experiences set you apart, or bonds you with, other users?
• Why did you get into this business?

d. Education. List your high school, prep school, college’s graduation dates. The Facebook community is built around similarities, and the schools that you attended are a major beacon for friends to find you. In many ways, they are the lifeblood of your Facebook marketing strategy.

e. Work. Where to you work? What is your job? How long have you been doing it? Use Work to show your commitment and passion to your company, brand, and product.

f. Image. Upload an upbeat photo for your profile picture. This photo is the image you project to the Facebook community.

4. Find Friends. Facebook has an intuitive mechanism to help you locate Friends based on your Profile. For example, if you graduated from West High in 2000, Facebook will list users who did the same. Facebook will even review some email accounts to find matches to Facebook users. You can upload your Outlook contacts. You can narrow your friend search by joining a regional network. Facebook allows you to change your regional network once every three months. Individual searches can also be performed by:

a. Name.

b. School.

c. Workplace.

5. Photos. Create an inviting presence by posting candid photos. Friends want to look through the window of Facebook at your life. Remember the importance of photos to the Facebook community, and update regularly.

6. Notes. Target Notes to synergize your presence and engage your Friends.

Creating a complete and compelling Personal Profile will greatly enhance your Facebook marketing efforts.