Web Design Development Articles

A successful website does not come overnight. For many businesses getting a truely successful website is an iterative process of constant improvement.

Improvement needs to be centred around your visitors’ needs, but how do you know what these needs are? Well the good news is that website statistics can help. As their name suggests website statistics can show you all sort of stats about your website.

Just stop and think, how useful would it be to know:

• Which are the popular pages of your website?
• Pages of your website which are not popular
• How long a visitor is likely to stay on your website for, and which web pages they are likely to see?
• Where visitors are finding your website from, is a particular form of marketing working well?

Knowing this information would be very useful. For a start you could see the unpopular pages of your website and then analyse why that is. Do visitors go to the web page and then leave your website (that page is a poor page). Or do visitors never find that web page in the first place (the web page is probably poorly advertised on your website).

Getting visitors to your website is not enough, you need to actively turn those visits into conversions. So how do you get web statistics? Well many hosting packages will include some form of web statistics, but I would recommend not using these and using Google Analytics instead (www.google.com/analytics). Google Analytics not only provides a wealth of information about your website in a user friendly manor, it also tells Google that your website is there.

Ask your web designer about installing Google Analytics on your website, or if you’re computer literate you can do it yourself (it is just a case of copying and pasting code into your web page).