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When you think about a successful joint venture partnership, you probably know the already proven success strategies, such as shared customer contacts, bigger markets, and bundling products/services. But most entrepreneurs and small business owners miss some of the other obvious JV strategies that can lead to cost savings and more revenue.

1. Share Office Space

Sharing a space is a great way to save bundles of money on leasing expenses. Whether your business works in an office, retail store, or small industrial space, there are opportunities to mingle you and your JV partner’s business to gain synergy in your JV endeavors.

You and your JV partner could lease a single retail store if you both sell products that complement each other. For instance, you may have a bakery that specializes in cupcakes while your JV partner makes and sells artistic greeting cards and other gift items. Sharing a single space can allow your customer to munch their cupcake treats while browsing the gift items. If you don’t think that will work, just consider any Starbucks coffee shop and all the gift items they present their customers even before they reach the order counter.

2. Share Advertisement Space

Advertising can be a large portion of any business’s marketing budget. If you’ve ever purchased an ad in a newspaper, magazine, or even a theatre program, you know that little 2 X 2 inch space is a hefty investment. Why not design an ad with your JV partner that highlights both your services and products and even bundles items? By splitting the cost, you could even upgrade your ad to a bigger size and even add color to get more attention than two smaller, separate ad boxes.

3. Co-Author Articles

Is there a trade publication that you and your JV partner could query? Try co-authoring an article to be published in a trade journal or other relevant magazine. Even if you don’t own businesses in the same industry you could write about a topic that highlights your JV efforts and how it affects your industry. Your article can gather much attention to your respective businesses or to your JV endeavors, and it spotlights you and your JV partner as an expert on the topic you authored.

4. Create a New Co-Publication

Is there no trade journal for either of your businesses? Create one! You may have found a niche in your JV efforts that have a wide potential audience. Consider publishing a new trade journal, magazine, or online web journal.

5. Host Seminars

One popular way to gain customers is to host a class or seminar. Consider co-hosting a seminar where you both can discuss important topics in your field and make presentations about how you and your JV partner can benefit customers.

A JV partnership can be more than strictly a way to bundle products and services. Use these ideas and think of other creative ways you and a JV partner can benefit from combining forces.

One of the common problems I see with people who are looking to start affiliate marketing is the simple fact that they have no basic affiliate marketing skills. This makes no sense to me, because wouldn’t you go through training for almost any job that you would perform? It is vital that you treat affiliate marketing like a business in order to maximize your revenue and results. Here I am going to talk about a few basic things that you need to know in order to succeed.

First thing is that you need to realize that for affiliate marketing to be effective you have to really know what you are selling. This does not mean that you have to become an expert on every product that you sell, however it does help if you have a general understanding of the product and the people who you are trying to sell to.

In addition to understanding your product and the market another one of the basic affiliate marketing skills is the understanding that you are going to have to put in some work to achieve success. Many people start working online in hopes of creating instant wealth, when in fact you have to go through a little bit of trial and error in order to get the results that you really want.

Finally make sure that you understanding the important of driving traffic to your affiliate link, as these will be your potential customers. Your traffic needs to be targeted, and there are many ways to achieve this. Article marketing is great because it is free, but more advanced and quicker ways to generate traffic are google adwords and ebay classified ads. If you can learn these two methods of traffic generation then you should see some money coming your way.

Basic affiliate marketing skills are essential to success, so just master a few of these principles and you will be well on your way to affiliate success.

Everyone Wants To Know The Secret…

The Newbies all want to know what the secret to succeeding in social media is. I’ll give you the straightest answer I can, and any top earner will agree with me, THERE IS NO SECRET!

In Fact, You are the secret.

You See, online people see the finished product of those who have been successful entrepreneurs online. What they have not seen is all of the BLOOD, SWEAT AND TEARS that went into the journey to that success.

People want to know what it takes, but the truth is, when you tell them, they don’t want to hear it.

They don’t want to hear that I’ve spent $10,000 on programs, systems and education. They dont want to hear that top earners usually don’t sleep much.

I love it when people tell me they need their 8 hours of sleep to function the next day. Bull. I went a whole week once with 2 hours of sleep. And I was not on drugs, I was after it. I had a goal and it came to fruition.

The secret to succeeding in social media is you have to be one step ahead of the guy behind you at all times. The competition is fierce and you need to be savvy with your time, your money and where you put them both.

Here is how I have always thought. “If I do what most people are not willing to do, I am going to live like most people will never live.” Now lets Reverse that Statement, for the 98%ers, “If You do what most people do, you will have what most people have.”

I think that one is a no brainer. So You have to ask yourself…Which side of the fence are you on? What is holding you back.

Tell me what you do with your money and who you spend your time with and I will tell you where you will be five years from now.

Social Media is not going anywhere, its here to stay and getting more advanced by the day. I have to admit, even I am having a hard time separating money making activities and studying the latest and greatest as it is coming out quick.

Stay Tuned for more so called “Secrets”

-The Maui Marketer
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