Web 2 and You - Adaptation of New Technology to Your Needs
April 28th 2009 09:01 am By Web Development in India
What distinguishes the second version of the web from the first is often a matter of nuance and terminology. But if you do any sort of Internet marketing you will need to know what the term refers to and what it means to you as an online marketer.
Definitions disagree and sometimes they disagree as to even whether or not there is a “Web 2.0″. But those that do agree typically also agree on two major attributes: technology and collaboration. Web 2.0 differs from web 1 in that I is more of a conversation than it is a speech or a one way paper, and that will open up new methods of communication.
First comes the technology. Typically web applications have been hard coded and often rather plain applications that were clunky to use. They offered little in terms of formatting and insertion of graphics. Web 2.0 Applications, on the other hand, are much more rich in terms of user graphics and technology. These applications also differed from normal web apps in the past that only the owner of the content could modify it, whereas 2.0 Applications allow users to modify content that has been put up.
And that’s where the real definition of 2.0 comes into play. This is not to say that certain web apps before 2.0 haven’t had their characteristics of participation, but usually it was in a much more structured, top down manner. In this sort of web, users can not only put up their comments, but can even to a certain extent add to the information. This makes 2.0 apps far more of a discussion and less of a speech.
So what does that mean for you? As a marketer, it means that you can no longer just rely on static adds that you put up and leave. You have to be active in the conversation in forms, in wikis, and blogs. It also means that users will no longer be satisfied with plain-Jane manuscripts. They are going to want the Flash YouTube videos and slideshow presentations. And if they don’t find them from you they will go somewhere else.
Learning this techniques is key to keeping ahead of the pack, which is why you should seek out the information that will let you know how to use this technology. Sites such as ProfitLance do this at a reasonable, upfront fee. And knowing these techniques will be key not only for 2.0, but for later versions of the web which are sure to come along.
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Tags: Technology