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So unless you’ve been under a rock for the past few month you must have undoubtedly heard of Twitter. It really is something that is literally sweeping the Internet by storm. In this article I’m going to tell you what twitter is, why you should be using it and how you can profit from it.

Microblogging tool

So twitter is a microblogging tool. If you’ve heard of the term blog then you know that a blog is really just content published on a webpage. The content could be text , audio video. A microblogging tool is like a mini blog, where you’re content is usually limited to text and there’s a strict limit on the character length. Twitter has a character length of 140 characters.

Twitter allows you to create and publish your little mini posts. The nature of microblogs allow you to post text very quickly and easily almost like a stream of consciousness.

The interesting part is that you can search for and follow other people, and they can do the same for you. You can “direct message” to individuals meaning that you can send private posts. A twitter post by the way is also called a “tweet”.

Why You Should Be Using It Now

The reason you should be using Twitter now is simple. It’s a great social marketing tool. And it doesn’t hurt that it has mindshare and brandshare right now.

You can follow people you find interesting who discuss topics you’re interested in and engage them in conversation. I have an interest in Internet marketing for example. I can search for the topic Internet marketing on Twitter.com, find people discussing the term, and start following them. I can ask questions either posted on twitter for all to see or just to one particular person.

You Can Do Great Market Research

Twitter has reached a critical mass of people to the point where you can search on just about anything and find out how popular it is. This is great for market research. There are even tools (coming in another article) that allow you to track keywords in near real time.

Self Branding

You can actually virally brand yourself to a large audience and both directly and indirectly market products and services.

Do you want to learn how to use twitter and other social media to generate more traffic and more money for your own business or cause? Get my free social media marketing ebook right here.